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NEWS: SUPERMARKETS SIGNAL NEW PETROL PRICE WAR (Source: The Grocer)  


Three of the UK?s largest supermarkets have fired the starting gun on a new price war over petrol, with Sainsbury?s responding to price cuts by Asda and Morrisons.

Asda, which operates 170 forecourts in the UK, yesterday said it was cutting the price of unleaded and diesel by 3p a litre. Morrisons, which controls 285 forecourts, subsequently announced cuts of 4p a litre.

Sainsbury?s later said it was slashing unleaded and diesel prices by 5p a litre for customers that spent ?50 or more at its stores over the next fortnight.

The cuts come after the price of crude oil has dropped from a record high in recent weeks.

?We are seeing a more stable reduction in oil prices, allowing us to pass on the savings to customers,? Asda trading director David Miles is quoted as saying in the Independent. ?We urge other retailers to follow our lead at a time when customers need as much help as possible.?

Morrisons group store operations director Mark Gunter told the paper: ?The cost of crude oil and refined product has fallen in the last few days and we are ensuring our customers reap the benefit by passing on the saving quickly, for cheaper prices at the pumps.?

 
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