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Consumers are increasingly turning to rose wine, a
survey has revealed.
According to just-drinks.com, figures from Wine
Intelligence show that one in six wine drinkers are
enjoying rose, compared to just over a third in 2005.
The increase of 60 per cent over three years is thought
to come at the expense of red wine, with consumers
embracing rose despite a lack of good summer weather.
In addition, 43 per cent of the 1,000 people surveyed
said they are drinking wine more often.
Chief executive of the Wine & Spirit Trade Association -
the body that commissioned the study - Jeremy Beadles
noted: "Even without a good summer to support the
barbecue season it seems the taste for rose continues to
spread."
"Interestingly, the figures show women have increased
their rose consumption the most," he added.
Buckingham Schenk recently introduced a range of
sparkling roses aimed at 25 to 35-year-old women,
Talking Retail reported.
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