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The number of shoppers buying groceries online is set to
double in the next five years, according to the man
responsible for Asda?s online sales.
Tony Prescott, multi-channel trading director at Asda,
told The Grocer online shopper numbers were set to
double to ?1.4m a week by 2013, as today?s teenagers
become grocery-buying adults.
?Children have grown up with this kind of technology. It
won?t scare the consumer of the future,? he said.
A survey published this week by price comparison website
shopzilla.co.uk showed two in ten people who currently
shop online for items including electricals, books and
CDs rule out buying groceries.
?The biggest market penetration is music, video and
games,? said Prescott. ?With groceries people like to
see the products and squeeze them.?
But he added once customers had tried shopping for
groceries online, they were reassured they were not
being fobbed off with products nearing the end of their
shelf-life.
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