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British consumers are becoming increasingly interested
in the quality of their food, an expert has claimed.
The organiser of British Food Fortnight, Alexia
Robinson, noted a trend that has emerged in recent
years, with shoppers now more likely to be interested in
where their food has come from.
Starting next month, British Food Fortnight is designed
to celebrate and promote goods produced in the UK.
According to Ms Robinson: "People are starting to become
a little bit more like the French and the Italians in
that they are interested in where their food comes from,
rather than seeing food simply as a mass-produced
convenient product."
She added that consumers expect greater nutritional
value from quality produce and that freshness is
becoming increasingly important.
The Department for Environment, Food and Rural Affairs
has observed significant changes in the supply chain in
recent years, with food being sourced from an
ever-widening base.
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