|
Cadbury has announced robust third-quarter financial
results and is to overhaul its regional management
structure as part of a continuing bid by the
confectionery giant to drive down costs.
UK sales rose by 11% over the past three months, while
the European business as a whole saw a more modest climb
in revenue of around 4%.
The Dairy Milk manufacturer said price rises had
continued to offset increases in commodity costs of
between 5%-6% for the year so far.
?We participate in a resilient category with a strong
business model and continue to expect a successful
outcome for the year with guidance on revenue and margin
unchanged from the interim results in July,? the group
said in a statement.
Meanwhile, Cadbury is splitting its four existing
regional operations into seven new divisions.
Its umbrella Americas arm is divided into North and
South operations, while the Britain, Ireland, Middle
East & Africa division is also carved up. Britain &
Ireland will now function as a standalone operation, as
will the Middle East & Africa unit.
The Asia-Pacific division sees the Australia, New
Zealand and Japan businesses hived off into a single
Pacific unit, separate from the Asian operation.
Cadbury said the structural changes would ?enable faster
decision-making, improve in-market execution and ensure
a stronger alignment of category strategies and
commercial programmes?.
|
