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About four out of five UK businesses believe the type of
biscuit they serve to potential clients could clinch the
deal or make it crumble, a survey says.
The outcome of a meeting could be influenced by the
range and quality of biscuits, according to 1,000
business professionals quizzed by Holiday Inn.
The chocolate digestive was deemed to make the best
impression followed by shortbread and Hob Nobs.
Lawyers were most impressed by good boardroom biccies,
the survey added.
Jammie Dodgers and Bourbons were also among the biscuit
types thought to help sweet-talk customers.
However crumbly biscuits are a big no-no in the meeting
environment, the questionnaire found, with 30% frowning
on a regular digestive in the work environment.
And when it comes to helping yourself to biscuits from a
communal plate, the most acceptable number to take is
two, the research concluded.
However more than half of respondents looked down on
dunking biscuits in tea or coffee during a meeting.
A survey released last year, which quizzed 7,000 people,
suggested that the custard cream is the nation's
favourite biscuit.
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