The UK?s leading supermarkets have fared poorly in a new
poll of the country?s 500 top brands, reports The
Tesco fell by more than 200 places in the list of the
UK?s top ?superbrands? from 70th place last year to
Sainsbury?s also endured a slump in the rankings,
dropping by 194 places to 232nd place, while Asda placed
Despite a turbulent period marked by a profits warning,
the departure of food chief Steven Esom and a stormy agm
earlier this month, Marks & Spencer hung on to its place
in the top 20 at 17th place, signalling its enduring
appeal among consumers.
Also in the top 20 were drinks giant Coca-Cola (14th)
and confectioners Thorntons (18th) and Cadbury (19th).
Internet search giant Google topped the poll, replacing
IT rival Microsoft as the most dominant brand in UK
"Lifestyle brands? have considerably more sway with the
public than everyday staples such as the supermarkets,
which now seem further than ever from the affections of
the British people,? said Stephen Cheliotis, chairman of
the Superbrands Council, which commissioned the poll.
?As the spectre of rising food costs continues, they are
likely to come under further scrutiny.?
Maltesers placed 500th in the list.