British ale has experienced a boom over the last year,
as shoppers opt for traditional beer over lager.
Market research company TNS found that ale sales rose by
3.3 per cent since last May, while lager sales dropped
by 5.7 per cent, according to the Telegraph.
The newspaper reports British brews have adapted their
image, presenting themselves as a more refined option.
Chairman of the British Guild of Beer Writers Tim
Hampson was quoted as saying: "Forget the idea that only
wine is the drink of sophistication. British ales in all
their marvellous variety are also drinks of style of
sophistication and the equal of wine."
Rising demand for real ales in off licences and
supermarkets has seen Tesco increase its range from 50
bottled varieties in 2006 to 300 now, with more to come.
Last year the Campaign for Real Ale encouraged brewers
to market more products at women, as it claimed 80 per
cent of female drinkers had never sampled traditional