British food producers need to show consumers that their
goods represent value for money in more than just price,
an expert has stated.
Alexia Robinson, the organiser of British Food
Fortnight, explained that while cost is important in the
current economic climate, nutrition and freshness should
still be considered.
She said that quality processes are still valued and
that consumers want to know that foods such as meat are
being handled properly.
"I think the way British producers promote and market
their food to the consumer needs to take account of the
new economic environment and respond to people's
changing values," Ms Robinson added.
Increased migration has meant that more and more foods
from around the world are available to shoppers, but
research by IGD has found that 47 per cent of people
would buy more locally-sourced food and drink if it was