Sales of organic food have dropped by a fifth this year,
according to data from market analysts TNS, as consumers
feel the pinch of the economic downturn.
Organic sales dropped from just under ?100m a month
earlier this year to ?81m for the most recent four-week
period, representing a drop of almost 20%.
"We're certainly seeing a dip,? a TNS analyst told the
Daily Telegraph. ?The question is, is it a dip that's
bouncing back? Or could it be the start of a real drop??
The Soil Association said it believed organic sales
could stay strong despite the downturn.
?These values are very important to people still ? the
concern about the way we farm, the way the countryside
is under threat at times and animal welfare,? a
spokeswoman told the paper. ?I predict demand will
plateau a bit but not decline.?