Cereals business Jordans is to merge with Associated
British Foods' Ryvita business.
Associated British Foods, which took a 20% stake in
Jordans last year, will have a 62% interest in the
combined business, with the balance held by the existing
shareholders of Jordans.
The combination of Jordans and Ryvita would create a
leading position for the supply of products to meet the
increasing consumer demand for natural ingredients and
healthy eating, Associated British Foods said in a
?I am delighted that the relationship built with the
Jordan family over the last year has enabled the merging
of these two fine businesses,? said ABF CEO George
Weston. ?We are creating a strong new business and I
look forward to the further development of both the
Jordans and Ryvita brands.?
Added Bill Jordan, chairman of Jordans: ?Jordans and
Ryvita have built strong reputations for milling
wholegrain cereals and it seems very natural to us that
we should form a partnership that draws on these links.
This new partnership gives us scale and the ability to
share our beliefs, in the benefits of natural foods and
protecting the countryside, with even more people.?