Convenient food is crucial to today's consumers and an
innovative approach is needed to drive development,
according to a report released today.
The study, by food&drink towers, has described
innovation as the "cornerstone of convenience", with
people constantly seeking improvements in the packaging
and content of their meals.
Managing director Helen Lewis says advancements such as
resealable packs and foods which can be eaten on the
move will appeal to the busy modern customer.
"Whatever the convenience benefit, time-poor cash-rich
consumers seek more and more advantages through their
average food and drink purchase," she writes.
Other recommendations include improving the
accessibility of healthy products because customers have
become more health-conscious and providing fully
Last month a study by the Local Government Association
found that up to 38 per cent of supermarket packaging
could not be recycled, although that was an improvement
of two per cent compared to the results of a 2007 study.