study shows that in order to cope with soaring food and
fuel prices, Britons are not eating as healthily as they
The survey by insurer PruHealth found consumers were
cutting back on healthy, fresh food and gym memberships
to deal with the effects of the credit crunch.
The study found that 60% of people said they could not
afford the added expense of "being healthy".
More than one in five (22%) felt they were not following
diets that were as nutritionally balanced as they would
like because of the rising cost of living.
Almost one in five parents (19%) said they were turning
to cheaper, frozen and convenience food, with one in
eight (12%) admitting to buying less fruit and
vegetables than they used to.
Just under two thirds (65%) said healthy foods were more
expensive than other options.
A third (32%) said that cost was a barrier to them
participating in exercise, while 14% said they could not
currently afford to take exercise classes or participate
in paid-for sports activities.
However, the poll found that holidays remained a high
priority for 21% of Britons, and another 14% said they
had found free ways of taking regular exercise.