Economic difficulties have created new, divergent trends
in eating habits among consumers, it has been claimed.
According to The Grocer, shoppers are either choosing
cheaper products or treating themselves.
Inflation expert at the magazine Alex Beckett said that
premium meals were still being bought despite cutbacks,
although value ranges were proving popular.
"Own label products are doing well," he stated, "But
middle of the road, standard ranges are dipping.
Shoppers seem to want either a treat or cheap deal."
Mr Beckett added that consumers' love of brands such as
Cadbury and Heinz remained, with some of their products
resisting price rises.
The Department for Environment, Food and Rural Affairs
found that the inflation rate for food was 9.7 per cent
last month, nearly six per cent higher than the overall
Such figures severely affect low-income families, as the
poorest ten per cent of people in the UK spend 15 per
cent of their income on food.