Food companies should cut back on certain types of
advertising targeting children, it has been claimed.
Consumer watchdog Which? has argued that food businesses
are not doing enough to control their targeted
advertising and should cut back on marketing food that
are perceived to be unhealthy to the under-12s.
Although Which? notes some companies have made
improvements to their advertising campaigns, it says
that a number of the major food operators are not
responsible enough in advertising to children.
Chief policy advisor at Which? Sue Davies said: "We're
not against treats and we're not against marketing, but
we are against irresponsible company practices and
hollow company commitments."
She added that walking around "any supermarket" plainly
revealed the number of cartoon characters used to
promote products to children.
Earlier this year, Which? reported that standard
supermarket strawberries taste just aas good as the
premium and organic ranges also on the shelves.